I designed these environmental graphics for Rodeo Austin to create vibrant, engaging visual moments that celebrate the spirit of Texas. From the playful “Howdy” and “Yeehaw” wall installations to the branded merchandise trailer, each piece was crafted to enhance the attendee experience, reinforce brand identity, and serve as eye-catching photo ops. The designs incorporate western motifs, bold typography, and a consistent color palette to reflect the fun, community-driven atmosphere of the event.